How scent marketing enhances customer experience across industries

Scent is an invisible magic that can help any brand in establishing themselves in the mind of their customers. Brands which understand the importance of a signature scent, are able to enhance overall customer experience. Scents build an emotional connection of the brand with their customers. In an age where brands must battle for every consumer's attention, stimulating the senses has proven to be a potent tactic.A subtle yet powerful resource that engages memory, emotion, and behaviour to craft indelible brand experiences. 

Why is scent marketing essential ?

Humans subconsciously engage with the scents around them. It is subtle yet potential tool that taps into the memory, emotion and behaviour to enhance the overall customer experience.

Brand Identity: scent gets remembered in the mind of the customers, they build brands in the mind of the customer subconsciously.

Behavioural Influence: scent increases dwell time, boost spending and improve overall customer satisfaction.

Brand recall: Customers are able to recall brands by their signature scents.

 

How is scent marketing important in Corporate?

Innovative companies are leveraging scent to create better workplace environments.

Concentration and energy: Peppermint and citrus scents will increase focus and alertness.

Stress relief: Lavender and rosemary can aid in eliminating office anxiety and creating a feeling of relaxation.

Company culture: Repeated scent in workspace areas can enforce company culture and values.

Points to consider while deciding scent marketing for your space:

Align with brand personality: Select aromas that match your brand's personality and values.

Be discreet: Strong scents may be overwhelming. Opt for a light, ambient presence.

Test and adjust: Observe customer response and be prepared to change in response to feedback.

Provide consistency: Apply the same fragrance in various locations to promote brand recognition.

 

 

Frequently Asked Questions

 

For how long does the fragrance of a diffuser stay in an open commercial area?

It's based on the area size, type of diffuser, and usage frequency. Most good diffuser systems such as diffusers provided at ISAK will provide continuous fragrance for several hours a day and need to be refilled perhaps monthly at most.

Do I have the option to apply various scents to multiple areas of my company?

Yes! That's called scent zoning. For instance, relaxing fragrances in lounges, stimulating fragrances in workspaces, and refreshing fragrances at entrances, all boost mood and purpose for their respective zones.

How do I get a custom scent for my brand?

At ISAK, we collaborate with you to learn about your brand story, values, and surroundings. From this, we craft a customized fragrance that embodies your personality, a smell customers will associate with you.

How is scent marketing different from using air fresheners?

Air fresheners temporarily cover up smells. Scent marketing is an intentional branding strategy that makes a lasting emotional impression on customers with well-considered, mood-enhancing fragrances.

What are the best fragrances for hospitality companies?

Citrus, eucalyptus, white tea, and gentle florals are best suited for hospitality. These fragrances evoke freshness and calmness, ideal for lobbies, guestrooms, and spas. Several luxury hotel chains employ signature fragrances that remain constant at all locations.