India’s Fragrance Legacy Takes Centre Stage at Beautyworld Middle East, Dubai

It was an honour for our founder, Vidushi Vijayvergiya, to represent India at Beautyworld Middle East – Dubai, the world’s largest perfumery convention, on a global panel discussing Emerging Markets in Perfumery.

In a room filled with some of the most respected names in the fragrance world, Vidushi spoke about how scent has always been woven into the cultural and emotional fabric of India — not merely as a luxury, but as a ritual.

From mogra garlands adorning hair, incense wafting through temples, and khus sharbat cooling us in the summer, to kesar and sandalwood oils that comfort us through winter — every season, festival, and memory in India is marked by a fragrance.
Our connection to scent runs thousands of years deep, documented in ancient texts like the Vedas and the Brihat Samhita.
At ISAK Fragrances, this timeless heritage forms our foundation.
We’ve built our creations keeping in mind India’s hot, humid climate, and the emotional
connection.people share with scent. Our belief is simple — true luxury comes from the soil.

A Heritage Reimagined : 
One of our most beloved creations, First Rain, draws inspiration from that universally nostalgic moment — when parched earth meets the first drops of monsoon. The petrichor that follows is a scent every Indian knows by heart — grounding yet uplifting, humble yet deeply luxurious. It is this spirit that defines ISAK — rooted, emotional, and evocative.

Beyond our own line of artisanal fragrances, ISAK also partners with brands to design signature olfactory identities — helping them find their soul through scent.
Each collaboration is an exercise in storytelling through aroma, creating fragrances that connect emotion, memory, and brand narrative.
The Global Stage is Listening At Beautyworld Dubai, the conversations with industry leaders — Nikita Rustagi (Centdegrés),
Dominique Brunel (NEZ), Paul Austin (Austin Advisory), Sergio Tache (Dossier Perfumes), and Aram Boyadjian (IFF) — reaffirmed one truth:
The world is ready to listen.

India is no longer just the supplier of the world’s finest natural ingredients — we are the creators, the innovators, and the storytellers of modern perfumery.
As Vidushi shared, “It’s time we tell our story — one fragrance at a time.”
The Future Smells Indian From ancient distillation techniques like deg and bhapka, to our continuing innovation in niche perfumery, India holds the knowledge, artistry, and authenticity the world is now rediscovering.
Beautyworld Middle East was not just a convention — it was a moment of recognition.
A reminder that India’s olfactory heritage has always been world-class.
And that its future, too, smells beautifully Indian.

Are you ready to bring home the essence of ISAK —  a homegrown brand crafted with love and heritage, now ready to grace your shelves?