ISAK

What Truly Goes Into Signature Fragrance Development for Brands

Fragrance remains one of the most powerful yet underutilised brand assets. A signature fragrance is more than a space smelling pleasant, it helps in building memory, emotional connection, and commu...

How to Get Rid of Pet Smell in My House

When You Love Your Pet, But Worry About How Your Home SmellsIf you’ve ever lived with a dog or cat indoors, you know this truth well...You can adore your pet with your whole heart and still feel co...

5 Reasons Why Scenting Your Home Matters More Than Ever in 2026

As we move into 2026, our homes are no longer just places we live in. They are where we work, rest, heal, celebrate, and reconnect with ourselves. Fragrance plays a far bigger role in shaping these...

Clean Perfumes in India: How ISAK Is Redefining Safe, Conscious Luxury

1. What exactly is a clean scent? A clean scent is a fragrance made without questionable or harmful ingredients such as parabens, phthalates, sulphates, silicones, or artificial dyes. Clean scents ...

India’s Fragrance Legacy Takes Centre Stage at Beautyworld Middle East, Dubai

It was an honour for our founder, Vidushi Vijayvergiya, to represent India at Beautyworld Middle East – Dubai, the world’s largest perfumery convention, on a global panel discussing Emerging Market...

Geeli Mitti & First Rain: Why Isak Fragrances Made a Scent Inspired by Rain

The Magic of First Rain : There’s nothing more refreshing than the earthy aroma of geeli mitti (wet earth) when the first raindrops touch the ground. This nostalgic scent, also called petrichor, is...

What Sets Isak apart ?

In a World Full of Fragrances, What Sets ISAK Apart? Fragrance has always been more than just a luxury—it’s an emotion, a memory, a way of life. In today’s world where shelves are flooded with cou...

Guide to Fragrances for Retail Outlets

The first things you associated with retail success are store planning, product placement, and customer service. But there's another subtle but crucial factor that can influence consumer behaviour,...

The Fragrant Thread of Indian Jasmine

The Fragrant Thread of Indian Jasmine :Every morning in her small home in Madurai, Raji strings fresh jasmine flowers intogarlands. With nimble fingers and silent prayer, she weaves together scent,...

How to choose the right fragrance for office space

Know how the perfect fragrance for office can increase concentration, reinforce your brand, and foster a positive work environment. From uplifting citrus to soothing lavender, ISAK designs custom, ...