The Fragrant Thread of Indian Jasmine

The Fragrant Thread of Indian Jasmine :
Every morning in her small home in Madurai, Raji strings fresh jasmine flowers into
garlands. With nimble fingers and silent prayer, she weaves together scent, memory, and
devotion. These garlands will find their way into temples, weddings, and hair braids of
women who begin their day with jasmine tucked gently behind their ears.
For generations, this quiet ritual has played out across India—in homes, on streets, in
moments of celebration and stillness. Jasmine is more than fragrance. It is comfort. It is
heritage. It is the scent that lingers in memory long after the flowers fade.
In India, Jasmine is a part of everyday life. Known by many names like Mogra, Bela,
Chameli, Juhi, and Malli, it threads through rituals, weddings, festivals, and daily beauty
traditions. Its gentle, intoxicating scent has long been used in garlands, temple offerings, and Ayurvedic remedies for calming the mind and uplifting the spirit.
At ISAK, Jasmine stands for memory, artistry, and the continuation of a tradition that has
lasted centuries.

Rooted in Culture & Craft
India is home to over a dozen distinct varieties of jasmine. From the tiny Mogra buds of
Maharashtra to the heady Malli of Tamil Nadu and the graceful Juhi in North India, Bela in
Uttar Pradesh—each variety has a unique scent profile, blooming season, and cultural use.
This diversity makes India a global treasure chest of jasmine.
At ISAK, we source our Jasmine Sambac from Madurai. This variety is revered for its rich,
creamy floral depth and is often used in fine perfumery for its sensual, elegant aura.
Harvested at dawn—when its aroma is at its peak—each blossom is handled with care and
respect, reflecting the sacredness it holds in Indian households.
Extraction & Yield: A Labor of Love
To produce 1 kg of Jasmine Sambac absolute, it takes around 7 to 8 million handpicked
blossoms. Due to its low yield and labour-intensive process, jasmine is one of the most
precious floral oils in the world.

At ISAK, we use two methods :
Solvent extraction for attars and perfumes, where the floral essence is captured in
wax and refined into absolute.
Deg-Bhapka traditional steam distillation for our alcohol-free attars, preserving the
full-bodied, sensual richness of jasmine.

Two Faces of Jasmine : 
Jasmine Grandiflora: Lighter, green-floral. Common in European perfumery.
Jasmine Sambac: Rich, creamy, slightly fruity. Deeply romantic. This is the jasmine
of India.
We choose Sambac—for its sensual warmth and timeless elegance. It balances heritage with luxury beautifully.
The Global Love Affair
Indian Jasmine has featuresd in several legendary global perfumes:
Dior J’Adore – celebrates its floral opulence
Tom Ford Jasmin Rouge – sensual and bold
Chanel No. 5 – iconic, timeless, refined
Byredo Flowerhead – inspired by Indian weddings and traditions
From temple rituals in India to runways in Paris, Jasmine’s journey is one of emotion and
elegance.

Find Jasmine in ISAK Creations:
Dew of Life’ Raw, clear jasmine with other floral beauties.
It is the perfect feminine fragrance for the confident woman in you, specially designed for both daytime and office wear. Its long-lasting rare combination of delicate flowers creates a rich enticing bona fide experience that is sophisticatedly feminine. 

Blooming A.M. – A crisp, radiant start with jasmine at its heart.
This charming blend of refreshing lemon with jasmine & lavender keeps you freshly energised with its exotic citric vibe, for the best beginnings. It refuses to play by the rules of any discomfited or disoriented character. 

'Love Song' is an enduring gender fluidic natural fragrance of Apple & Jasmine. It is an eternal, commanding, and an evocative fragrance deliberated and created for anyone who wants to time travel to another time, a golden era of blazing glamour, secret love affairs, audacious luxury, pearls and fur coats, and late nights spent swinging to the hot notes of melodious jazz.

Vanilla on Fire - Ignite the flames of irresistible attraction.
This Delicious scent captures the allure and intensity of newfound love—where every glance, touch, and whisper is filled with passion and promise. Vanilla on Fire reveals a rich, intoxicating blend that reflects the dual nature of seduction: warmth and fire, comfort and temptation.

Garden of Timeless Love – A candle with delicate duet of rose and jasmine.
Step into the "Garden of Timeless Love" with Isak Candles, where each breath of the luxurious rose fragrance carries you to a realm of everlasting romance and beauty. Imagine a secluded, ancient garden where roses blossom perpetually, their petals as soft as silk, and their scent a perpetual testament to the enduring power of love. The delicate, captivating aroma of roses envelops you, telling a tale of timeless devotion and treasured memories.

Did You Know?
Jasmine Sambac is also known as Queen of the Night &  because it blooms after sunset. Its aroma is proven to calm nerves and elevate mood. In Indian mythology, Jasmine symbolizes purity, sensuality, and love. 

FAQ about Jasmine - 

From where do you source your jasmine from ?
From the tiny Mogra buds of Maharashtra to the heady Malli of Tamil Nadu and the graceful Juhi in North India. We source jasmine from different regions. 

Why Jasmine is called Queen Of The Night ?
Jasmine is often called the “Queen of the Night” because its fragrance is most intense after sunset.

Why is jasmine used in perfumes?
Jasmine is prized in perfumery for its rich, sensual, and versatile scent. It adds depth, blends beautifully with other notes, and leaves a lasting, luxurious impression.

Is jasmine associated with love and romance in perfumery?
Yes. Jasmine is often called the flower of love—its warm, sensual fragrance has long been linked to romance, attraction, and intimacy in perfumery.