ISAK: A Heritage-Driven Brand Turning Time into Luxury

ISAK: A Heritage-Driven Brand Turning Time into Luxury
What does it truly mean to be a heritage-driven brand in today’s fast-paced world?
For ISAK Fragrances, it is not about preserving the past in a glass box. Instead, it’s about evolving it—breathing new life into centuries-old traditions and crafting perfumes that honour their origin while speaking boldly to the present. ISAK is where 170 years of Indian perfumery legacy meets the modern scent-seeker.

What is a Heritage-Driven Brand?
At ISAK, heritage isn't just a buzzword—it's the very foundation of who we are. Being heritage-driven means turning our rich history into a source of contemporary value. It means letting tradition guide innovation rather than restrict it. Our methods are old, but our perspective is refreshingly new.

We don’t aim to replicate the past. We aim to reinterpret it. Whether it’s crafting fragrances inspired by sacred rituals or reimagining ancient techniques for today's discerning nose, ISAK bridges the wisdom of yesterday with the creativity of tomorrow.

It’s this unique interplay of heritage and evolution that forms the heart of ISAK’s brand DNA—a lens that shapes every drop of perfume, every design decision, and every customer experience.

The Woman Behind the Fragrant Legacy: Vidushi Vijayvergiya
At the helm of this storied journey is Vidushi Vijayvergiya, founder and CEO of ISAK Fragrances. With roots steeped in a family legacy of perfumery dating back over a century and a half, Vidushi’s path took her across Switzerland, France, and India, where she uncovered the true potential of Indian fragrance artistry on the global stage.

Her dream was clear: to bring Indian perfumery back into the limelight—not as a relic of the past but as a contemporary force in the world of luxury scents. Vidushi envisioned a brand that could speak to both the conscious consumer and the cultural connoisseur.

And so, ISAK was born.

-  What do you mean by Heritage Luxury?
In today’s landscape of fast fashion and fleeting trends, heritage luxury is a quiet rebellion. It’s about choosing depth over noise, legacy over labels, and meaningful craftsmanship over mass production.

Take for instance, ISAK’s beloved scent “First Rain.” Inspired by the earthy fragrance of geeli mitti, this perfume is made using the 5,000-year-old deg-bhapka technique, a traditional Indian distillation process. But here’s the twist—we've infused this ancient art with modern research, improving its longevity and wearability without compromising its soul.

Heritage luxury isn’t just about the past; it’s about carrying tradition forward, layered with emotion, innovation, and thoughtful design—an exquisite experience designed for the modern Indian royal in all of us.