ISAK

India’s Fragrance Legacy Takes Centre Stage at Beautyworld Middle East, Dubai

It was an honour for our founder, Vidushi Vijayvergiya, to represent India at Beautyworld Middle East – Dubai, the world’s largest perfumery convention, on a global panel discussing Emerging Market...

Geeli Mitti & First Rain: Why Isak Fragrances Made a Scent Inspired by Rain

The Magic of First Rain : There’s nothing more refreshing than the earthy aroma of geeli mitti (wet earth) when the first raindrops touch the ground. This nostalgic scent, also called petrichor, is...

What Sets Isak apart ?

In a World Full of Fragrances, What Sets ISAK Apart? Fragrance has always been more than just a luxury—it’s an emotion, a memory, a way of life. In today’s world where shelves are flooded with cou...

Guide to Fragrances for Retail Outlets

The first things you associated with retail success are store planning, product placement, and customer service. But there's another subtle but crucial factor that can influence consumer behaviour,...

The Fragrant Thread of Indian Jasmine

The Fragrant Thread of Indian Jasmine :Every morning in her small home in Madurai, Raji strings fresh jasmine flowers intogarlands. With nimble fingers and silent prayer, she weaves together scent,...

How to choose the right fragrance for office space

Know how the perfect fragrance for office can increase concentration, reinforce your brand, and foster a positive work environment. From uplifting citrus to soothing lavender, ISAK designs custom, ...

ISAK: A Heritage-Driven Brand Turning Time into Luxury

ISAK: A Heritage-Driven Brand Turning Time into LuxuryWhat does it truly mean to be a heritage-driven brand in today’s fast-paced world?For ISAK Fragrances, it is not about preserving the past in a...

What is Oudh?

Everything You Want to Know, Simply Explained 1. What is Oudh?Oudh, also known as Agarwood, is a rare and precious resin that forms in the heartwood of the Aquilaria tree when it becomes infected....

How scent marketing enhances customer experience across industries

Scent marketing is an influential yet less utilised branding strategy that enables companies to form long lasting emotional bonds with consumers. In contrast to visuals or audio, scent directly acc...

Guide to choosing the best spa fragrances

In the wellness focused world today, fragrance is an integral component in defining the spa experience. The blog delves into the way the perfect scent can calm the senses, enhance relaxation, and e...